Effective Date: July 2025

Vape Venture Ltd (trading as Smoke Rings) (“we”, “us”, or “our”) is committed to respecting your privacy and protecting the personal data you share with us. This Privacy Policy sets out how we collect, use, store, and protect your information when you visit our website at www.smokerings.co.uk or engage with our vape subscription services.

We are fully compliant with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and relevant ePrivacy rules. By using our services, you agree to the practices outlined in this policy.

1. Who we are

Vape Venture Ltd (trading as Smoke Rings) is a company registered in England and Wales. We operate a subscription-based platform delivering vape products to customers across the UK. We act as the data controller for all personal data processed in relation to our website and services.

If you have any questions about this policy or your personal data, please contact us at:

Email: privacy@smokerings.co.uk
Postal address: Vape Venture Ltd, 30 Nimbus Way, Watnall, NG16 1FP, United Kingdom

2. What personal data we collect

We collect and process the personal data necessary to provide our services, comply with the law, and improve your experience.

This includes your name, contact information, delivery and billing address, email address, account credentials, payment details (handled securely via third-party processors), subscription preferences, age and identity verification information, device and browser information, and website usage data collected through cookies and similar technologies.

We also retain records of your purchases, interactions with our customer support team, marketing preferences, and any correspondence you may send us.

We do not knowingly collect or store special category (sensitive) personal data, nor do we intentionally collect personal data from individuals under the age of 18. Our website is strictly age-restricted.

3. How we use your data

Your personal data is used to manage and fulfil your vape subscriptions and sweet sales, deliver your orders, process secure payments, verify your age, provide customer service, and communicate with you regarding your account or transactions.

We also use data to improve our services, monitor website usage, detect fraudulent activity, and ensure compliance with applicable laws. If you consent, we may send you marketing communications about offers or new products, which you can opt out of at any time.

The legal bases for processing your data include the performance of our contract with you, compliance with our legal obligations (particularly around age-restricted products), your consent (in the case of marketing and cookies), and our legitimate interests in running and improving our business.

4. Age verification

Because we supply products restricted to those aged 18 and over, we are legally required to verify your age before fulfilling your order. We may use your name, address, and date of birth to conduct age verification checks through reputable third-party verification providers. This process is essential and cannot be bypassed. If you do not pass the verification, your order will be cancelled and refunded.

5. Sharing your data

We may share your personal data with carefully selected third parties that support the operation of our business. These include payment processors, delivery and logistics providers, identity verification services, marketing platforms, IT infrastructure providers, and relevant legal or regulatory authorities, as required.

All third parties are contractually bound to keep your data safe and to use it only for the purposes we define. We do not sell or rent your personal data to any third party.

Where any service provider is located outside the UK or European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner’s Office (ICO).

6. Cookies and tracking technologies

Our website uses cookies to ensure core functionality, improve performance, and personalise your experience. Some cookies are strictly necessary for the website to function correctly, such as those managing your shopping basket and login session.

We also use optional cookies, such as analytics cookies (e.g. Google Analytics) to understand how visitors use our site, and marketing cookies to provide relevant advertising. These will only be activated if you give consent through our cookie banner or preferences tool.

You can manage your cookie settings at any time via the banner or browser settings. For further information, please see our dedicated Cookie Policy.

7. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Typically, this means we will keep your customer and transaction data for up to seven years to comply with financial and tax requirements.

If you request the deletion of your account, we will delete or anonymise your data unless we are required to retain it for legal or regulatory reasons. Marketing consents can be withdrawn at any time, and your preferences will be updated immediately.

8. Your rights

As a data subject, you have various rights under data protection law. These include:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your personal data where we have no lawful basis to retain it.
• The right to object to or restrict certain types of processing.
• The right to data portability in a structured, commonly used format.
• The right to withdraw your consent at any time (e.g. for marketing or cookies).
• The right to lodge a complaint with the UK Information Commissioner’s Office.

To exercise any of your rights, please contact privacy@smokerings.co.uk. We will respond within one calendar month, although we may need to verify your identity before processing your request.

9. Data security

We take data security seriously and implement a range of measures to protect your information. These include encryption, secure servers, two-factor authentication for staff accounts, and access controls to ensure unauthorised parties do not access your data.

While we work hard to safeguard your data, no system is 100% secure. You are responsible for keeping your login credentials safe and secure.

10. Changes to this policy

This Privacy Policy may be updated from time to time to reflect changes to our services or legal obligations. The most recent version will always be published on our website with the effective date clearly indicated. Where significant changes are made, we will notify registered users directly by email.

11. Contact us

If you have any questions about this policy, how we handle your personal data, or if you wish to make a complaint, please contact:

Email: privacy@smokerings.co.uk
Postal: Vape Venture Ltd, 30 Nimbus Way, Watnall, NG16 1FP, United Kingdom

You also have the right to raise concerns with the Information Commissioner’s Office: www.ico.org.uk.