- Free Next Day Delivery - Orders over £25 |
- Order by 2PM for next-day delivery (Mon–Sat).
Blog | News, Answers & Tips
Is an e-cigarette worse than a traditional cigarette?
Research conducted by Public Health England shows that using e-cigarettes is 95% less harmful than smoking traditional tobacco cigarettes.
In addition, numerous independent studies confirm that switching from traditional cigarettes to e-cigarettes significantly reduces exposure to toxic substances. However, experts emphasise that the safest option for health is still to avoid both smoking and vaping altogether.
Key Findings
- The report concludes that using e-cigarettes is around 95% less harmful than smoking conventional tobacco cigarettes (i.e., smoking combusted tobacco) as the best current estimate.
- Nearly half of the UK adult population (44.8%) did not realise that e-cigarettes are much less harmful than smoking at the time of the review. There was no evidence at that time that e-cigarette use among children or non-smokers routinely acted as a ‘gateway’ into smoking tobacco.
- The authors emphasise that e-cigarettes are not risk-free but, compared to smoking, “carry just a fraction of the harm”.
- The report also notes that e-cigarettes may help smokers to quit, especially when used alongside behavioural support from smoking cessation services.
Methodology & Context
- The review was commissioned by PHE and authored by researchers at King’s College London, Queen Mary University of London and others.
- The document describes the e-cigarette market (devices, liquids), prevalence of use in Great Britain, patterns of switching from smoking to vaping, harm perceptions, nicotine delivery, toxicology and safety evidence.
- The “95% less harmful” estimate is explained in an authors’ note: it is based on evidence that many of the harmful constituents of cigarette smoke are either absent in e-cigarette vapour or present at levels far below those in smoking, often <1% of the levels seen in cigarettes.
Policy Implications
- PHE advises that e-cigarettes could offer a low-cost intervention to reduce smoking among more deprived groups (where smoking prevalence tends to be higher).
- Local “stop smoking” services should engage with smokers who wish to use e-cigarettes and provide behavioural support alongside vaping to maximise quitting success.
- Health and social care professionals should provide accurate information about the relative risks of smoking vs. vaping — the misperception that vaping is as harmful as smoking could discourage switching.
Limitations & Cautions
- The estimate of “95% less harmful” is acknowledged by the authors as a best current estimate, not a precise measurement, and is contingent on evolving evidence.
- The report recognises that long-term health effects of e-cigarette use are not well established, and that caution is needed, especially for never-smokers or young people.
- Some critics have later argued that the foundation for the 95% figure was weak (for example, reliant on expert opinion and limited data).
Summary in a Nutshell
According to this major PHE review, switching from smoking tobacco to using e-cigarettes could result in a very large reduction in harm (on the order of 95%) for a current smoker switching completely. But this does not mean vaping is totally safe. The context emphasises that quitting smoking entirely remains the best outcome.
Why choose Smoke Rings as your vape store
Free Delivery
On all orders over £25.
Same Day Dispatch
On orders placed before 2pm Mon-Sat.
Free Delivery
Within our launch week.

